Custom Printed Tags
A personalised tag is one of those small touches that makes a surprisingly big difference, both for spotting your bag at the carousel and for making it feel properly yours. When you shop this collection, you can add a custom printed tag directly to your new suitcase: choose your tag style, pick your colour, and make it personal. There are two types to choose from, one you can personalise with your own characters, and one that comes with a ready-made message. Here's everything you need to know.
Small Tag. Big Personality.
When you buy a suitcase from this collection, you can add a custom printed tag as part of your order. It's a small upgrade that makes your bag immediately identifiable, no more squinting at the carousel hoping it's yours, and no more mixing it up with someone else's identical case. The tag itself comes with your suitcase; what you're choosing here is how to make it your own. The personalisation service is available for a small addition, and there are two distinct tag styles to choose from depending on the kind of statement you want to make.
Personalise With Up to Three Characters
The classic option lets you add up to three characters, your initials, a name abbreviation, a symbol, or any combination that feels right. Available in multiple colours, these custom printed tags are for anyone who wants something clean, personal, and unmistakably theirs. Three characters might sound minimal, but initials have a long history of making things feel properly owned, and that's exactly the energy here. Whether it's your monogram, a meaningful set of letters, or even a little emoji, the result is a tag that does the job and looks good doing it.
Fun Tags: Pre-Set Messages, Bold Colours
Not one for initials? The Fun Tag is the alternative, a pre-printed tag featuring one of six different messages, available across six colours. These are designed for travellers who'd rather their bag announce itself with a bit of attitude than with a set of letters. Pick the message that suits your travel personality best, match it to your suitcase colour, and let the tag do the talking.
How It Works
The process is straightforward. Browse the suitcases in this collection, choose your case, then select your tag style, colour, and personalisation during the ordering process. Do take a moment to double-check your chosen characters or message before completing your order, as personalised items cannot be returned. If you're looking for a different kind of personalisation, the engraved suitcase option takes customisation a step further, directly onto the case itself.
Can I Order a Printed Tag Without Buying a Suitcase?
The custom printed tag is a service that comes with the purchase of a suitcase from this collection, it isn't available as a standalone product. The idea is that your new case and its custom tag arrive together, ready to travel as a set. No extra steps required. If you're looking for tags to add to a bag you already own, the luggage tags page has a great range of standalone options to browse.
Why a Custom Printed Tag Is Worth It
- Instant identification — spot your bag at baggage reclaim without a second glance
- No two tags alike — your initials or chosen message means your tag is unique to you
- A great gift touch — personalising a suitcase for someone else makes it feel genuinely special
FAQ
Can I change or cancel my personalisation after placing my order?
Unfortunately, once your order is placed, personalised items cannot be amended or returned. Because your tag is created specifically for you, it's important to double-check your chosen characters, symbols, or message carefully before completing checkout. Take an extra moment at the order summary stage, it's worth it.
Does adding a printed tag affect my delivery time?
Yes, there's a small difference to be aware of. Personalised orders require a little extra time to process, so you can expect an additional 1–2 days on top of the standard delivery timeframe. It's also worth noting that express delivery is not available for personalised orders. Standard shipping only. If you're working to a deadline, such as a holiday departure date or a birthday, just factor that extra time in when placing your order and you'll be absolutely fine.